Imagine that you have just created the best product of all time. The first thing you want to do is share it and offer it to your company’s target audience as the solution to their deepest problems. Understand where paid and organic traffic comes into this story…
But the customers don’t seem that excited and you can barely keep them. This is very common and happens because the only solution was not presented to the ideal audience. No matter how good the product or service is, we all need a little help. This is where organic and paid marketing comes into play.
At first glance, cost is the most important difference between the two marketing methods, while organic is free, paid is not. But there are deeper differences than it seems.
Below, we’ll investigate the differences between marketing methods, weigh the pros and cons of each, and help you decide which method is best for you. Check it out!
What is organic traffic?
First of all we must define what is organic traffic and tragic payment. In marketing, “organic”, as “inbound marketing” is well known, has a similar meaning to “organic food”.
This method brings together techniques such as search engine optimization (SEO), social media management company, and quality content to naturally drive traffic to the site and improve search engine results page (SERP) ranking.
Organic marketing has endless uses, both for companies with teams of 10 or less and those with hundreds on the team. It is an authentic way to develop the voice of the brand, define and know the target audience and increase the customer base, building relationships with them.
How does it work?
These interactions are achieved by informing customers and subscribers through various outlets such as blogs, email marketing campaigns, and the website. This naturally drives leads to find your business, driving traffic to a specific landing page or directly to the customer’s website.
Many companies do organic marketing without being aware of it. Every time you publish, publish a blog, share about the company on social networks or update the website, you are practicing organic marketing, you know? This blog you are reading now is a way to generate organic traffic!
You can also track the analytics associated with each content marketing effort and use it to optimize your marketing process, seeing which blog posts are driving the most traffic, which ones are found organically, and more.
Advantages of organic traffic
Some of the best things in life are free and organic traffic is one of them. Being free also means that you are not tied to any restricted marketing strategy. Therefore, you can customize the approach as needed.
Even comparing paid vs. organic traffic, if your business doesn’t have the resources to devote to an ad, using SEO rankings and optimized content allows you to get the same results as a paid ad over time.
In addition, help can also be used to ensure that the organic marketing strategy produces results. An alternative is to hire a digital marketing agency to provide measurable growth and money in the account for your business.
Organic marketing costs 61% less per lead than outbound marketing, according to the HubSpot website. You can also check if you are getting relevant leads through it! See more advantages:
1- Increase credibility
Between paid and organic traffic, the latter is a more effective way to gain the trust of your subscribers, followers, and potential customers. Using specific keywords in campaigns and blogs improves your SEO ranking on search engine sites like Google.
When people browse the Internet, they tend to focus only on the first page of results. Searching for a product or question and seeing your business consistently in the results increases brand credibility as the best option.
Additionally, offering high-quality content across multiple outlets that appear organic increases trust and promotes consumer brand loyalty.
Another benefit of using organic traffic is longevity. With it, there is no need to worry about content disappearing from the Internet when the budget is tight.
Your content exists and is available forever. That way, leads and potential customers can find it and use it as a resource long after it’s written. Years later, you can generate more leads and sales.
Providing exceptional content also helps the longevity of organic marketing strategies as it creates attractiveness.
Disadvantages of organic and paid traffic
It takes time: In organic and paid traffic, organic marketing can be a game changer, especially for smaller businesses. Therefore, you must be patient when looking for results, since it is a long game. The time to obtain results can be from a few months to a few years in extreme cases.
Pay per click: The most common disadvantage of paid marketing is paying for each click on the ad, from anywhere; good leads, competitors or accidental. This includes making sure your keywords and ads are targeting your target audience, because if part of your strategy is wrong, you can lose money and leadership.
Paid ads are not guaranteed – Another downside is that paid ads don’t always guarantee clicks. The average consumer ignores sponsored ads. Roughly 85% of people searching online are more likely to click on organic listings than the 10-15% on PPC ads, according to a HubSpot survey.
Your budget matters: Visibility based on budget is a big drawback. In these uncertain times, it may not be as robust as before and issues with paid marketing may arise. Having money, the tickets will stay in the front and in the middle, but when the budget runs out, the tickets will also disappear.
After all: which is the best?
Between organic traffic and paid traffic, paid marketing may be quicker and easier, but organic offers more longevity and higher rewards.
Although the two intersect at engagement, acquisition, and conversion, the strategy with the best results combines the two tactics of digital marketing with a stronger focus on organic.
Before deciding between organic search and paid search for your business, consider your marketing needs and goals. Do you want to increase brand awareness or expand your target audience? Regardless of the motivation, make sure your marketing plan matches it.
We hope this article has cleared up some points for you about the difference between paid and organic traffic. Share with us!