In recent years, 3D visualization has gained popularity globally. Because digital content is the most influential data, 3D visualization is becoming increasingly important. Every business is found to use 3D visualization in different forms to improve customer satisfaction and customer experience.
3D visualization is the process of creating graphics and designs with the use of 3D software. It includes 3D product making as well. From health sciences to entertainment industries like gaming and movies, architectural projects and even manufacturing are using 3D visualization.
High-quality digital content can be easily created using 3D visualization. Great images, animations and videos can be created just like real-time products using 3D visualization.
3D Visualization in E-Commerce
In-App and 3D Assist
Online shopping has drastically increased over the years. A lot of businesses are run based on e-commerce, so there’s a bright future in e-commerce, as well as companies that are using e-commerce allied business as their service.
With growing technology, e-commerce businesses are trying to give the best user experience possible to keep customers coming back to them. For example, an automatic chatbot powered by AI is responding to all the messages nowadays.
This is, in fact, a great way to engage customers and even to persuade them from just window shopping to actually buying through in app assistance.
An evolved form of in-app interaction is 3D visualization, which persuades customers to check out products in their actual environments using their cellphone cameras or an imaginative background. The customers are able to visualize the product just like a real-life purchase from a store.
When a customer can virtually try a product, it is easy for them to purchase it. This can be done with the help of a mobile phone. With Augmented Reality, this can be done in seconds. The products could be shared with the intended customers before they are made.
This photorealistic visual can be used right to gain insights and feedback before it becomes a product. Mass custom products and marketing are done based on preferences. With the help of augmented reality, the user’s shopping and buying experiences precede what is cost-effective or easy for the brand. This way, the product becomes more individualistic and customer-oriented than ever before, thanks to 3D visualization.
3D Product Listing
Integrating 3D visualization in any existing system is quite easy compared to the traditional photo shoots of the products from different angles and then editing them accordingly. A single 3D product is enough to show a 360-degree view of the system. No additional plug-ins are required.
A great 3D visualization photoshoot session can easily transform the website page with millions of products listed to become extremely interactive and appealing.
Using 3D visualization, the customer can achieve 360 degrees enhanced view, scalability of the product against realistic backgrounds, actual mapping of the product in real-life scenarios using customers’ phone camera, realistic color matching and shade visualization, etc.
All of these features make 3D visualization one of the biggest tools in the market today to achieve a great turnaround for the brand website, create traffic, increase the time spent on the website, nudge users from viewing to buying and retain existing customers as well.